Have more clients improving the strategy in digital marketing. |
Posted: July 16, 2019 |
Digital marketing is one of the main gears that drive the billing of most companies. That is why it is fundamental that it works in the best possible way in your business. Good marketing planning begins by understanding what you do today and what can be improved. And believe us: there is always something that you can improve. More than that, there are very common mistakes with simple solutions to apply. To explain what I consider to be marketing problems, I will present the most common in this post. Mainly in digital entrepreneurship. And, of course, their solutions. 1 Having the wrong audience This is the most common problem of digital marketing. And it is an important part of the process because it is the beginning of everything. Defining a buyer person, mainly in a digital business, should not be such a big problem. Whereas, during the day of purchase, the user offers important information about himself. 2 Not having the processes defined I consulted the dictionary and arrived at the following definition: it is a continuous and prolonged sequence of some activity that presents certain unity and produces a result. As we mentioned earlier, digital marketing allows the use of different strategies in several channels. Without forgetting that you should focus on what gives more results. 3 Not knowing the stages Probably, the visitor will ignore the possibility of buying, because he is not ready for that yet. He is still considering and understanding the problem he has. Without knowing that your business can help you. It is obvious that there are different realities in the diverse possibilities of niche and entrepreneurship. So, I need to reaffirm: it is essential to understand your client's journey until they reach the purchase.
4 Errors in data analysis Being able to capture a lot of data within digital marketing is magical. But it is not enough to collect the data, it is necessary to extract information that will help you in making decisions. Most companies find some difficulty in the valuable connection between the two teams. If digital marketing, through inbound marketing, is picking up many leads, it is the sales team's role to convert them 6 Lack of customer service Last but not least no one likes that they do not give you the information on time or that the attention at the first contact is bad, that is why we must point out the importance of the attention with the client.
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